Ikea. Kallax
In this television sponsorship for IKEA's Kallax furniture, we created an animation that brings a cluttered room to life, showcasing how the Kallax becomes the centerpiece that organizes the space. The transformation unfolds dynamically, with the furniture taking center stage and resolving the initial chaos, thereby reflecting its ability to combine style and functionality.
- Client
- Ikea
- Agency
- Dentsu
- Motion Graphics
- Michael & Markus
Versatile solution
The Kallax is not just a piece of furniture but a versatile solution for any room. Through its various configurations, we demonstrate how it can adapt to different needs, from book storage to displaying decorative items. Its modular design allows each space to be transformed into an organized environment, optimizing both functionality and home aesthetics.
Minimalist design
To achieve this visual representation, we used Cinema 4D and Redshift, focusing on a minimalist design with contrasting textures and vivid colors. Inspired by architectural still lifes, we prioritized a clean and modern aesthetic. The animations were carefully crafted to highlight the versatility of the Kallax, maintaining a balance between realism and creativity that underscores the essence of the IKEA brand.
Alternative Still Frames
