We chose to blend realistic materials, precise macro views, and dynamic graphics that reinforced key messages. This combination allowed us to create an aesthetic and informative piece, guiding the viewer through the chip’s essential features.

Realism and Creativity

The video follows the chip’s evolution, from its initial bursts of energy to its implementation on a motherboard. Through a fluid narrative and immersive visuals, we showcased each stage of the process, highlighting its impact and functionality.

From the First Spark to Final Integration

Vision based on movement

Client

Agency

Motion Graphics

We were commissioned to create a 3D video to explain the development and functionality of an accelerator chip. Our challenge was to turn technical concepts into a clear and impactful visual experience, combining animation and motion graphics to highlight its innovation.

Open Chip

Ambassadors

We were inspired by real flowers, using backgrounds that the client designed with Artificial Intelligence to create a base of backgrounds that we then recreated from scratch. This process allowed us to capture the organic essence of each flower in a vibrant and detailed digital environment.

Inspirated by nature

The result was a captivating animation that combined realism and digital art. Each flower and movement was designed to reflect the freshness and vitality of CASA MÓ, achieving a memorable campaign that captured the attention of customers.

Realism and digital art

Making of

We love flowers. They bring freshness, even when designed in 3D. That's why, at the start of summer, we put on our gardening gear and got to work. It was a very fun project for Multiopticas, in collaboration with the agency Llorente y Cuenca, where we recreated all the backgrounds with fields of flowers for their CASA MÓ campaign.

Multiópticas. Casa MÓ

The Kallax is not just a piece of furniture but a versatile solution for any room. Through its various configurations, we demonstrate how it can adapt to different needs, from book storage to displaying decorative items. Its modular design allows each space to be transformed into an organized environment, optimizing both functionality and home aesthetics.

Versatile solution

To achieve this visual representation, we used Cinema 4D and Redshift, focusing on a minimalist design with contrasting textures and vivid colors. Inspired by architectural still lifes, we prioritized a clean and modern aesthetic. The animations were carefully crafted to highlight the versatility of the Kallax, maintaining a balance between realism and creativity that underscores the essence of the IKEA brand.

Minimalist design

Alternative Still Frames

In this television sponsorship for IKEA's Kallax furniture, we created an animation that brings a cluttered room to life, showcasing how the Kallax becomes the centerpiece that organizes the space. The transformation unfolds dynamically, with the furniture taking center stage and resolving the initial chaos, thereby reflecting its ability to combine style and functionality.

Ikea. Kallax

To communicate the proximity of the airport to the parking lot in just one scene with a simple yet impactful animation. To achieve this, we used isometric views, vibrant colors, and clay-like textures. We had to guide the viewer's gaze from one place to another without moving the camera. How did we do it? We decided to rotate the scene while our friend Mike crossed from one place to another.

Guide the viewer's gaze

Who hasn't been to an airport before? We know it's challenging to take a moment to look at advertising while you're about to travel. That's why we wanted to capture attention infusing the character with charm, and simplify the shapes of the main elements into something tangible and malleable. Thanks to these simple elements, along with the clay-like texture, we created a unique and very enjoyable universe.

Simple elements

One of the projects that has brought us the most enjoyment. Like playing with clay and toys . We created Mike, our protagonist, who helped users of the airport network in Spain (AENA) understand how easy it is to access the parking lot from the airport in just a few steps.

Aena. Aena parking

Art direction

In addition to art direction, we had the opportunity to bring movement to the scene focused on the future.

We thought the best approach was to create a vertical garden that would cover the entire front of the palace. 20 m2 of green plants and white flowers, growing non-stop. Who wouldn't love a vertical garden on a Royal Palace?

Royal garden

Art and Motion Graphics

Projecting our work onto the Palacio Real de Madrid is, at the very least, something special.

We collaborated with TBS to handle the art direction for the video mapping event commemorating the 10th anniversary of King Felipe VI's reign in Spain.

We worked on abstract concepts such as future, unity, society, and international impact, translating them into a visual language.

FelipeVI. Mapping 10 años de monarquía

Through precise movements and meticulous composition, the piece captures the essence of sustainable growth and technological evolution with a modern and engaging visual approach.

Technological evolution

This 2D visual piece combines both 2D and 3D techniques to dynamically and minimally represent the core pillars of CaixaBank’s Strategic Plan. Using basic colors and a refined design, the animation plays with flat and isometric views to convey key concepts such as digitalization, sustainability, and innovation.

Caixabank. PEIT

Through the visual effects in this piece, we had to convey how our protagonist's "loves" pile up with their comings and goings. That's why we decided that the best way was to surround Romeo Santos with boomerangs in a crescendo animation. At first, the boomerangs start arriving slowly until hundreds of them interact with him.

Crescendo animation

We created a global spiral movement along with an individual movement for each of them, which brought the entire scene to life. Furthermore, the lighting and metallic texture of the boomerang helped accentuate these movements, thanks to the way the light bounced off them.

Spiral movement

Artist

Producer and director

The song is called Boomerang, and we had to design boomerangs. That's right. But not just one. We made hundreds of them surrounding Romeo Santos, the king of bachata. Boomerang is the visual metaphor for love that goes and comes back. A metaphor that we very successfully managed to translate into this new universe.

Romeo Santos. Boomerang

We put together a team and resolved these shots in record time. Tracks, rotoscoping, 3D modeling, texturing,rendering, composition, and all. Bondi Collective provided support in the  
undertaking to complete the project under the deadlines.

Meet the schedule

We started with a more conceptual, almost naïve touch to end up with something heartbreaking. The artist wanted it to carry a more realistic tone to harshly point out the events. Special acknowledgment goes out to the VFX composition, one of the most laborious parts.

Harshly point out the events

We received a call saying, "we need 14 VFX shots for a music video by Shakira featuring Ozuna." After recovering from our initial shock and excitement, we decided to join the dance.  
Who can say no to a little Bachata?

Shakira ft Ozuna. Monotonía

We built a minimalist and conceptual still life representing any child's study area, using soft shapes, pleasant textures, strategically placed glass, and plastics to highlight and support Ikea's products. The carefully selected materials and shapes provided elegance and dynamism while maintaining the modern and Scandinavian style that characterizes Ikea.

Still life

We chose to use only two shots, but with surprising movements and smooth animations that capture the viewer's attention. We started with particular details and gradually expanded the view to show the complete panorama, culminating in a final still life that evokes the excitement of returning to study. We managed to stunningly convey their message in a highly restrictive television format such as sponsorship.

Surprising movements

In this interesting short piece, we developed an animation for Ikea in collaboration with their media agency 'Dentsu' for their back-to-activity campaign.

Ikea. Back to activity

The main challenge for the opening was to showcase a neutral, minimalist, and bright space that would enhance the distinct elements of the streamer universe, such as RGB neon lights, in this case, RB.

Neutral, minimalist, and bright space

Light upon light, difficult. Not to mention the realistic representation of the domino effect. We used C4d dynamics, fewer keyframes :), and poured everything into the 3D rendering of the logo. That was it; all that was left was to move the first piece.

Fewer keyframes

Along with the Arena Media team, we helped develop the identity and content for Domino's Effect, the new project from Domino's Pizza, aimed at supporting and boosting the on-line community by giving visibility to lesser-known streamers so they can make a name for themselves among content creators. Illo Juan, the breakthrough streamer of 2022, led this campaign, and we gave it shape and color (or at least we tried).

Domino’s. Domino’s Effect 

From the production company, they had to solve the challenge of having Lola Índigo and Keahshare shots. Despite being 5,000km apart, one part of the video clip was filmed in Madrid and the other in Buenos Aires.

Buenos Aires and Madrid connection

Lola Índigo, severed heads, Khea, and knives.

Lola Índigo. Culo

The launch of its new card was the perfect occasion to reflect these changes. We took care of the entire creative concept and 3D production. We worked on pieces with a unique language and visual style, referencing trends that were prevalent in YouTube video comments at that time.

Unique visual and language style

For the visual approach, we chose to emphasize the card, building it from scratch in 3D, and we devoted ourselves to playing with it in a relaxed way without caring about serious matters, bank stuff. We're good at that.

bank stuff. We're good at that

Flying cards, balances, mandalas, and 35 moving boxes. Santander Bank wanted to make a shift in its social media communication. It needed to reach out to younger consumers and captivate them with a fresher tone and a more casual language.

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Open Chip

Ikea. Kallax

FelipeVI. Mapping 10 años de monarquía

Romeo Santos. Boomerang

Ikea. Back to activity

Lola Índigo. Culo

Multiópticas. Casa MÓ

Aena. Aena parking

Caixabank. PEIT

Shakira ft Ozuna. Monotonía

Domino’s. Domino’s Effect

Banco Santander. Santander Smartbank

Some of our work

Open Chip

Ikea. Kallax

FelipeVI. Mapping 10 años de monarquía

Romeo Santos. Boomerang

Ikea. Back to activity

Lola Índigo. Culo

Multiópticas. Casa MÓ

Aena. Aena parking

Caixabank. PEIT

Shakira ft Ozuna. Monotonía

Domino’s. Domino’s Effect

Banco Santander. Santander Smartbank

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