Caixabank. PEIT

We love flowers. They bring freshness, even when designed in 3D. That's why, at the start of summer, we put on our gardening gear and got to work. It was a very fun project for Multiopticas, in collaboration with the agency Llorente y Cuenca, where we recreated all the backgrounds with fields of flowers for their CASA MÓ campaign.

Client
CaixaBank
Agency
Llorente y Cuenca
Motion Graphics
Michael & Markus

Mix of techniques

We were inspired by real flowers, using backgrounds that the client designed with Artificial Intelligence to create a base of backgrounds that we then recreated from scratch. This process allowed us to capture the organic essence of each flower in a vibrant and detailed digital environment.

Vision based on movement

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