Consumers expect a smooth experience in their relationship with brands. This was the starting point for creating a conceptual motion graphics piece; to elegantly express the consumer's relationship with the brand and the important role that agencies have in this conversation.
- Motion Graphics
- Michael & Markus
From the beginning, we agreed that the tone should be sustained and minimalist, creating pleasant spaces and atmospheres where action unfolds. We used neutral tones for the backgrounds and accentuated the action with brand colors.
Visual cohesion and branding
The circular shape is the leitmotiv that takes us through the scenes and ties the different narratives together. Visual cohesion and branding.
As we worked on the art, we realized that we needed to break the 3D atmosphere at certain points and move to warmer places. A sketch style would help us channel that emotion onto the screen without losing narrative cohesion.