Domino’s. Domino’s Effect
Along with the Arena Media team, we helped develop the identity and content for Domino's Effect, the new project from Domino's Pizza, aimed at supporting and boosting the on-line community by giving visibility to lesser-known streamers so they can make a name for themselves among content creators. Illo Juan, the breakthrough streamer of 2022, led this campaign, and we gave it shape and color (or at least we tried).
- Domino’s Pizza
- Arena Media
- Motion Graphics
- Michael & Markus
Neutral, minimalist, and bright space
The main challenge for the opening was to showcase a neutral, minimalist, and bright space that would enhance the distinct elements of the streamer universe, such as RGB neon lights, in this case, RB.
Light upon light, difficult. Not to mention the realistic representation of the domino effect. We used C4d dynamics, fewer keyframes :), and poured everything into the 3D rendering of the logo. That was it; all that was left was to move the first piece.